New study outlines how to talk about climate change to increase donations

We truly are living deep in the caverns of “collective” eco-madness.

Watts Up With That?

From the UNIVERSITY OF CALIFORNIA – SAN DIEGO and the “follow the money” department, comes this study that shows activist groups how to fleece more money from the public.

Members of the general public who thought about the problem of climate change in collective terms were, relative to control, willing to donate up to 50 percent more. CREDIT Courtesy Nick Obradovich, Climatic Change. Members of the general public who thought about the problem of climate change in collective terms were, relative to control, willing to donate up to 50 percent more. CREDIT Courtesy Nick Obradovich, Climatic Change.

How to talk about climate change so people will act

What can you do about climate change? The better question might be: What can we? University of California San Diego researchers show in a new study that framing the issue collectively is significantly more effective than emphasis on personal responsibility.

Published in the journal Climatic Change, the study finds that people are willing to donate up to 50 percent more cash to the cause when thinking about the problem in collective terms.

Thinking about climate change from a…

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